The new Moschino luxury boutique on Via della Spiga, in the heart of Milan’s fashion quadrilateral: an iconic flagship store designed by architect Andrea Tognon in collaboration with Jeremy Scott, Creative Director of the Maison.
The 380 m2 boutique, located inside historic 18th century building Palazzo Petrusati, stocks the ready-to-wear women’s, men’s, children’s and accessories collections over two floors. The space has been developed with top-quality materials – the floor and a majestic spiral staircase in marble stand out – and plays around with sophisticated colour combinations and custom-made furnishings: on the ground floor, the geometric motifs of the floor are enhanced by checkerboard patterns in brushed Botticino (an elegant beige marble with golden veins), which rhythmically alternate with an original forest-green satin-finish quartzite, Avocatus. On the upper floor, the warm tones of polished Giallo Siena marble give the space an intimate and cosy feel.
With their eye-catching shapes and proportions, Roman columns and large-scale capitals break up the precise rhythm with a touch of irony, in some places also serving as product displays and seats.
Paying homage to Moschino’s history, Jeremy Scott has reinterpreted tables originally designed by the founder Franco Moschino for his study: used to display the most precious accessories, these design elements are formed by the juxtaposition of two different tables in different colours and complemented by marble shelves and decorations in gold leaf.
Location: via delle Spiga 26, Milan, Italy
Project: Architect Andrea Tognon, Artistic Director Jeremy Scott
Quantity: 400 m2 of Botticino, Giallo Siena and Avocatus.